Cricket is popular
No sh*t, Athers. But the prudent observation is that grassroots initiatives are paying off - not least by getting youngsters involved in cricket.
Grassroots initiatives are thriving. The Chance to Shine campaign has now garnered £9 million in private funding and a commitment from the government that the National Sports Foundation will commit £2.5m per annum over the course of the next 10 years, bringing a sustainable cricket legacy into a third of all state schools. Urban Cricket - with the street urchin look-a-like Kevin Pietersen as its face - is up and running, bringing cricket with ‘no rulez’ to urban environments. Yo!
And with that investment, and the likes of Kwik Cricket still popular, there’s a positively rosey future for English cricket. Except if people like Athers are allowed to bore us to tears with stories of his shopping.
Tags: bizarre, commentary, development, grassrootsRelated Stories
POSTED IN: Cricket
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